Adapting product to an existing Braun line of products while emphasizing the company’s character and values.
Following in depth research on the works of Dieter Rams and examining the concept of “good design” as Rams puts it, it was decided to
design the product in the most authentic, legible and cleanest
line as possible. The development process was consistently comparing the product design to that of other Braun products.
Adi kitry, Adi Spiegel, 2014